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Selected work · Concept redesign

CalAnimals before & after

A page-for-page exploration of how stronger hierarchy, a distinct editorial system, and more deliberate image treatment can make the same sponsorship material easier to follow and harder to forget.

Sponsorship prospectus 8 pages Editorial design · Production
Original prospectus page 1
Before Page 1 / 8
Concept redesign page 1
After Page 1 / 8
Original prospectus page 2
Before Page 2 / 8
Concept redesign page 2
After Page 2 / 8
Original prospectus page 3
Before Page 3 / 8
Concept redesign page 3
After Page 3 / 8
Original prospectus page 4
Before Page 4 / 8
Concept redesign page 4
After Page 4 / 8
Original prospectus page 5
Before Page 5 / 8
Concept redesign page 5
After Page 5 / 8
Original prospectus page 6
Before Page 6 / 8
Concept redesign page 6
After Page 6 / 8
Original prospectus page 7
Before Page 7 / 8
Concept redesign page 7
After Page 7 / 8
Original prospectus page 8
Before Page 8 / 8
Concept redesign page 8
After Page 8 / 8

About this project

This is an independent concept redesign created from publicly available source material. It is shown as a design exercise and does not imply a client relationship, endorsement, or measured business outcome.